The Key To Attracting & Enrolling More Clients

Lucas Garvin Business Advice, Sales Strategies Leave a Comment

What makes a thought leader magnetic?

You know – the type of expert that people just can’t get enough of.

Pay close attention and you’ll see that it’s because they speak like they’ve taken a page out of the heart of those who desperately need their professional help. 


You already intuitively know that deeply understanding the people you help is important…

It’s part of being a thought leader…

And the concept of identifying & speaking to your “ideal client” is probably something you’ve heard before and is relatively easy for you to wrap your head around. 

But most thought leaders don’t fully understand that it’s not just important…

Knowing your ideal client better than everyone else is the KEY to rapid growth and becoming “#1” in your space.

Here’s a secret: 

The people who are seeing moderate success in your market…

You know – those people making decent money doing what you do…

They don’t have it as clear as you could.

One more time…

Your competition does not have their ideal client as clear as you COULD if you just put in a little extra effort

Painting a clear picture of your ideal client can help you uplevel your message, marketing, sales conversations, and even your offers and programs.

It’s potent. 

And it’s how you win.

That’s why it’s one of the key concepts we dive headfirst into early in Business Catalyst Coaching.

Of course, we can’t explore it as deeply with you today as we do in the program…

But what we can do is a quick exercise.

So grab a pen & paper and answer these questions about your ideal client: 

  • What are their goals?
  • What are their values?
  • What are their challenges and pain points?
  • What words do they use to talk about what’s important to them?
    (There’s a pro tip to easily uncover this in the 5m video below)
  • Where can I find them?

You can follow along with us in this video:

Here’s the BOTTOM LINE: 

When you deeply understand who your ideal client is and how they think, you can…

  1. Attract more of your ideal clients
  2. Charge more for what you do
  3. Get them to buy more often

So complete the exercise above for a quick check in… 

And if you need help aligning your marketing & messaging so that you can speak confidently & directly to the EXACT people you most want to serve – and who are best positioned to buy…

Just fill out an application here to talk to a coach and you’ll be on your way to improving your marketing & sales and building your business faster. 

Click Here To Apply Now 

Building a strong foundation for your thought leader business doesn’t have to take long…

And as always, we’re here to support you & show you how. 

“I was confused.  I was looking at coaches who were 3-5 years ahead of me in online business and trying to emulate what they were doing because they were so successful, but I wasn’t achieving my own success. I’m now presenting my ideas and my offers to my ideal clients… and have a great plan that I know is proven. 

I recommend joining Business Catalyst Coaching because Jim, Lucas, and the team really care about the success and progress of each one of their clients and they can take you from the very beginning of your coaching practice all the way to a thriving successful business.” 

-Shelley Carney, Life Transitions Coach

About the Author

Lucas Garvin

Co-founder & Co-CEO of Thought Leaders Institute

We help coaches + consultants predictably attract, enroll & serve more dream clients ethically, with ease. I lead all team training & development, product development, program design, customer experience, and marketing.

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